Between July and December 1937, a weekly magazine called “Night and Day” attempted to find a niche in a crowded market. It modelled itself loosely on the New Yorker – although its editorial tone leant towards flippancy and it exuded Englishness in every article. The editors were Graham Greene and John Marks. Greene was already held in high regard by his peers but not yet the household name he was to become. Marks was a Times journalist and translator (of Celine, in particular). Both were, of course, Oxford graduates and the magazine’s air of erudition worn lightly is a familiar one.
It was not a Bright Young People venture (bit late for that anyway) but with articles by the likes of Patrick Balfour, John Betjeman, Cyril Connolly,Peter Fleming, Christopher Hollis, Christopher Isherwood, Constant Lambert, Osbert Lancaster, Anthony Powell, Maurice Richardson, Christopher Sykes and Evelyn Waugh much of its output reads like the 20s’ generation in adulthood – not exactly in their pipe-and-slippers phase but definitely grown-up, wordly and detachedly bemused by the changing cultural and political climate.
Constant Lambert by Christopher Wood
The over-all list of contributors was, in fact, terrifying. Of the regulars, Waugh did the book reviews, Greene reviewed films, Osbert Lancaster handled art criticism, Constant Lambert wrote on music, Elizabeth Bowen went to the theatre, Hugh Casson surveyed trends in architecture and Peter Fleming was the motoring correspondent. Two columns that have a special period charm were Herbert Read’s weekly round-up of new detective novels and A.J.A. Symons restaurant. reviews. Foreign correspondents included Alastair Cooke and William Empsom. Chuck in Pamela Hansford Johnson and Antonia White and illustrations by Felix Topolski and Edward Ardizzone and you have a fair cross-section of what once counted as English “Life and Letters”.
Despite this abundance of talent (and the list could be a lot longer, I assure you), “Night and Day” did not thrive. Sales were reasonable, but advertising revenue fell short of expectations and the magazine’s mixture of humour and critical commentary somehow failed to click with the public. There was a costly court case after Graham Greene had suggested that some of Shirley Temple’s middle-aged male fans were less than innocent in their appreciation of the precocious infant. Equally damaging, was a fashion review that was less than flattering about a company whose adverts featured elsewhere in the journal. After six months the plug was pulled.
So Britain did not get its own New Yorker. In the following year Picture Post did manage a very successful (and very English) version of Life, but it had a far more coherent editorial policy and was much more soundly financed. Night and Day was a (not ignoble) failure but,sadly, if it has any contemporary historical purchase it is only as a small footnote to a number of otherwise triumphant careers.
Fortunately, you can get a flavour of the magazine from an excellent compilation, edited by Charles Hawtree (1985), which is well worth hunting down. A particular highlight and an element dear to the heart of this blog is the “What’s On” style entertainments run-down.Art Galleries, Theatres, Cinemas, Sport, Restaurants, Cabaret Clubs and Bottle Parties are all listed with brief, helpful comments. Sport apart, the focus is not just exclusively London, it is exclusively West End and thus gives a useful snapshot of how the educated and well-to-do Londoner might have spent their leisure time that year.
I’m particularly interested in three sections – Restaurants, Supper Dance and Cabaret, and one called Bottle Parties. The restaurants listed are A L’Ecu De France,Antoine’s, Au Petit Coin De France, Berkeley Buttery,Boulestin, Cafe Royal, Chez Victor, Cumberland, Kempinski, L’Aperitif, Le Coq D’Or. Le Perroquet, L’Escargot Bienvenue, Le Trianon, Majorca, Monseigneur, Overton’s, Prunier’s, Quaglino’s, Quinto’s, Salzburg Grill, Savoy Grill, Simpson’s In The Strand, Sovrani and (featuring floodlit animals and the Bamd of His Majesty’s Guards) the Zoological Garden’s Restaurant. Quaglino’s appears to be the priciest (Theatre Dinner ten shillings and six pence) whereas the Petit Coin (in Carnaby Street) is said to be “very inexpensive”. Lunch at the Cafe Royal, a mere three and six, looks a good bet too.
Many of the above establishments are iconic and you will find them mentioned in novels, memoirs and biographies of the period. Some specialised in luncheon fare, some were cocktail bars (L’Aperitif) and some catered mainly for theatre audiences . Elvira’s favourite, The Monseigneur is remembered today for its music and cabaret so it is important to note that it was first and foremost a place to eat.
London Casino 1938
The Supper Dance and Cabaret entries are as follows – Berkeley (“goes down with everyone from a debutante to a maiden aunt”), Cafe Anglais (“informal, stage people”), Cafe De Paris (“sophisticated atmosphere, good supper”), Dorchester, Grosvenor (featuring “stunt banjoists”) Hungaria, London Casino (Paris style stage revue -“conversation superfluous”), Mayfair, Quaglino (“midnight Cabaret – Dress”), Ritz (“crowded with the fearfully smart”), San Marco, Savoy and Trianon. Unfortunately there are no prices listed but most of these places would have required both membership and an entrance fee.
Then we have the Bottle Parties ( “The Private Party system operates at the undermentioned. Order drinks 24 Hours in Advance.”) – Cocoanut Grove (“South Sea Island setting”) , Four Hundred (“favourite haunt of the rich after 2a.m. Very subdued lighting, supper menu includes Chinese food”), Frisco (“the genuine pulse of Africa, migrating via Paris and Harlem – this is the real thing”), Havana (Cuban band, Rumbas – Breakfast”), Paradise and The Old Florida (“eminently respectable, supper menu and cabaret”).
All in all fair range to keep you busy from morning until very late at night, even if there are fewer fashionable spots than there would have been in Elvira’s heyday. The Nest, The Shim-Sham and other low dives are, of course, not mentioned – Frisco’s is as near as you get. Nonetheless, I am grateful to Night And Day for leaving us with this ephemeral but informative selection of venues. Magazines and journals have been under-used as a source of research into the past but they can sometimes capture an era more effectively than any other medium.
Incidentally,Elvira’s preferred “Entertainment Guide” was the very popular Bystander, which carried extensive listings alongside reviews and fiction (Daphne Du Maurier got her start in its pages). The Bystander was one of the magazines Greene and Marks hoped to compete with. They may have dented its sales as it merged with the Tatler a year or so later.
Night And Day took its name from the Cole Porter song. In London it was particularly associated with Leslie Hutchinson, who sang it at several of the above restaurants, hotels and clubs. He was still bashing it out at Quaglino’s into the 1960s, but here he is at his peak, in 1933.